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Fresh perspectives
Our years of growing brands and building products in the start-up world have taught us a great deal about delivering creative transformation in the most efficient way. We also picked up on a few ways the creative industry is failing its market. We like to write about these things every now and then, so get to know us through our posts and reach out about anything you like!
For us, creative transformation transcends mere rhetoric; it represents a fundamental shift in how agencies should operate and deliver value to clients. So, what exactly does this encompass, and how can it reshape a modern business?
A new approach >Peakok specialises in a range of services tailored for businesses launching into the market for the first time. By understanding the unique needs and vision of each new business, Peakok tailors these services to ensure a robust and effective digital footprint right from the start.
Build foundations >The view that 'more content is better' can shape branding strategies. As part of our series on false assumptions, we hope to show how quality really does reign supreme over quantity.
Clarity is king >In the pursuit of branding excellence, non-creative business owners work with inherited opinions which can silently exacerbate challenges. Continuing in our series on false assumptions, we explore how looking great can actually lead to business stagnation.
Cognitive bias >The assumption that minimalism in branding merely translates to a lack of complexity is a pervasive misconception. How does this misinterpretation impact branding strategies?
Less might be more >In the ever-evolving landscape of digital transformation, businesses are navigating a myriad of challenges. However, a critical flaw within the branding industry is exacerbating these challenges, hindering the very essence of effective digital reinvention.
Square peg round hole >A prevalent misconception in the digital transformation realm is that Artificial Intelligence is a plug-and-play solution that can instantly solve complex business problems without significant input or adaptation. This belief often leads to the false assumption that AI can effortlessly replace human decision-making and intuition in critical business processes.
AI won't plug & play >In the pursuit of broad market appeal, the branding industry often assumes that a one-size-fits-all approach is universally effective. How does this assumption undermine branding strategies, especially for businesses targeting a niche audience? By neglecting the nuances of a specific audience, brands risk diluting their message and failing to resonate with those who value tailored, niche solutions.
You can't please 'em all >